Post by afifatabassum on Mar 11, 2024 0:26:58 GMT -6
Zuckerberg opens the event dedicated to Mobile by reeling off some impressive figures: to date 200 million people use Facebook from mobile devices , last year there were 65 million. To continue to be relevant in this scenario Mark underlines the importance of being present on all platforms: this is why from today client updates for Android and iPhone will be available with the addition of the Places and Groups functions. The most important innovations are: – Single Sign-on i.e. a simplified authentication procedure for Facebook applications. Thanks to a single line of code, developers will be able to implement it (Zynga and Groupon have currently done so). – Location API : from today developers will be able to read, write and search for the places where users have checked in (also through other applications such as Yelp, Gowalla and Loopt which are already integrated into Places).
Let's get ready for applications built to draw on a huge Brazil Phone Number database of places and offer new "social shopping" experiences to users. – The Deals platform , a natural complement to Places , will allow company owners to register to offer customers and prospects discounts and promotions. At the same time, users will be able to learn about these benefits by accessing Places and identifying places that have a yellow icon. The 3 steps to access Facebook Deals from iPhone The novelty, compared to Foursquare, seems to be the immediacy in the creation of "deals" and the versatility of the options. Everything happens through your Places page (previously claimed as representative of the commercial activity you are responsible for). Four types available: Individual deals: which reward customers who check in only once Loyalty deals: which are triggered after a certain number of purchases or check-ins.
Friend deals: which reward the user if he involves his friends in check-in Charity deals: which allow companies to donate money to charity for each check-in made by people. Example of a Deals page At the moment "Deals" is in beta and only 20 partner companies, such as Gap, have started using this new way of converting "fans/likers" into actual customers. It seems to me that at this point the various Location Based Application developers have no choice but to rethink their business model in light of the new platform, which combines the relevance of the numbers of users of the most important social network in the world with the versatility of the options available. What do you think?
Let's get ready for applications built to draw on a huge Brazil Phone Number database of places and offer new "social shopping" experiences to users. – The Deals platform , a natural complement to Places , will allow company owners to register to offer customers and prospects discounts and promotions. At the same time, users will be able to learn about these benefits by accessing Places and identifying places that have a yellow icon. The 3 steps to access Facebook Deals from iPhone The novelty, compared to Foursquare, seems to be the immediacy in the creation of "deals" and the versatility of the options. Everything happens through your Places page (previously claimed as representative of the commercial activity you are responsible for). Four types available: Individual deals: which reward customers who check in only once Loyalty deals: which are triggered after a certain number of purchases or check-ins.
Friend deals: which reward the user if he involves his friends in check-in Charity deals: which allow companies to donate money to charity for each check-in made by people. Example of a Deals page At the moment "Deals" is in beta and only 20 partner companies, such as Gap, have started using this new way of converting "fans/likers" into actual customers. It seems to me that at this point the various Location Based Application developers have no choice but to rethink their business model in light of the new platform, which combines the relevance of the numbers of users of the most important social network in the world with the versatility of the options available. What do you think?
