Post by moumita7777 on Oct 31, 2024 0:13:20 GMT -6
For a successful email, you take the time to design attractive visuals and write original texts with the aim of increasing the opening rate, click rate and engagement of your subscribers.
However, will your recipients be able to read your email?
The success of an email campaign is based on the reading rate, the number one enemy of which is spam classification. As the fight against SPAM is becoming increasingly strict and sophisticated, we present in this article everything that can affect the proper reception of your emails.
ISPs and Inbox Providers: The Anti-SPAM Police
Internet Service Providers (ISPs) and mailbox providers (GMAIL, ORANGE, etc.) are at war with SPAM and are potentially the cause of your campaign social media marketing service deliverability issues. Their tools and techniques for filtering emails are becoming increasingly strict, to the point that even your 100% OPT-IN* campaigns can be considered fraudulent.
The methodologies are powerful, even going so far as to compare interactions between different campaigns sent previously. The consequences on your communication strategy can be disastrous, so it is essential to understand how these devices work.
* For all commercial communication campaigns by electronic means, it is mandatory that the recipients have given their consent to receive your offers. This is the prior and explicit consent established by the LEN law of 2004 and which is essential for a file to be qualified as OPT-IN.
Anti-spam technologies under the microscope
A) Blacklists / Whitelists
Considered the first means implemented against SPAM, these lists contain sender domains and IP addresses considered or suspected to be spammers. They are updated daily, which makes them a gold mine for ISPs and mailbox providers. Even if the ratio between complaints filed by recipients and the volume of emails sent is very low, only a few complaints can be enough to be blacklisted.
B) Content filters
By only attaching importance to the contents, these filters are looking for words considered to be SPAM. In case of spammy words, the email is automatically sent as SPAM. This technique is still mostly used and we explain how to avoid it in our "No Spam" sheet.
C) Spamtraps
ISPs and mailbox providers distribute fake email addresses that have the sole purpose of identifying spammers. This practice is particularly useful in detecting senders with poor data acquisition practices.
D) Reputation
It is through a thorough study of the actions performed by your recipients that your reputation will be improved or damaged. It is linked to the domain name and IP address used when sending emails and it is based on the engagement of your subscribers. For emails to be delivered to inboxes, the reputation must be excellent.
What actions are studied?
Your recipients' actions will alert vendor filters by improving or degrading your reputation:
Positive actions that improve your reputation
Recipients who open your email
Recipients who respond to your email
Recipients who forward your email to a folder in their inbox
Recipients who add you to their address book
Negative actions that damage your reputation
Recipients who move your email to the junk folder
Recipients who delete your email without opening it
Recipients who unsubscribe from your mailing list
Recipients who file a complaint for having sent them a message without their consent
Bounce email: When an email is returned to the sender because it could not be delivered.
As you can see, the behavior of your recipients is at the heart of establishing the reputation of email marketing.
Technical word:
By default, we preemptively block addresses that have no chance of reaching the inbox.
At Spot-hit, IP addresses and domain names are shared to ensure you have a good reputation. Please note that we monitor all emails sent from our platform to always ensure a high deliverability rate.
We also offer to dedicate an IP address to you, this is the best solution to control your reputation, since it depends only on your sendings and is not impacted by other customers' campaigns. This way you control your reputation which is exclusively influenced by your emails since only your IP address is sent back to the ISPs. A single bad campaign can be enough to alert the spam filters, so it is essential that the statistics of your campaigns remain above the thresholds imposed by the mailbox providers to achieve an optimal reputation.
On our side, we take care of declaring you positively with the main anti-spam filters. The sending volume is a determining factor when detecting spam, we gradually increase the quantity of emails sent according to predetermined schedules, this is what we call in our jargon "warming up the IP".
We also provide configuration, maintenance and monitoring of your IP reputation. These different processes allow you to build a reputation as a legitimate sender with ISPs.
However, this feature is only recommended for large sending volumes. Do not hesitate to contact us so that we can discuss the benefits of a dedicated IP address for your email campaigns.
Comply with the law to avoid being considered a spammer
1. Insert an unsubscribe link
Beyond being a legal obligation, the presence of an unsubscribe link will allow you not to alert spam filters. With our creation tool, you can insert your unsubscribe link wherever you want in the body of the email.
Suggestion: In the United States, it is mandatory to include your postal address, do the same to increase the deliverability of your emails.
2. Respect opt-in consent rules
Your contacts must have given their consent to receive advertising through prior consent, if this is the case your contact file is called OPT-IN. Ultimately, we advise you to use the double opt-in procedure which requires double confirmation from your customers to send your marketing campaigns.
However, will your recipients be able to read your email?
The success of an email campaign is based on the reading rate, the number one enemy of which is spam classification. As the fight against SPAM is becoming increasingly strict and sophisticated, we present in this article everything that can affect the proper reception of your emails.
ISPs and Inbox Providers: The Anti-SPAM Police
Internet Service Providers (ISPs) and mailbox providers (GMAIL, ORANGE, etc.) are at war with SPAM and are potentially the cause of your campaign social media marketing service deliverability issues. Their tools and techniques for filtering emails are becoming increasingly strict, to the point that even your 100% OPT-IN* campaigns can be considered fraudulent.
The methodologies are powerful, even going so far as to compare interactions between different campaigns sent previously. The consequences on your communication strategy can be disastrous, so it is essential to understand how these devices work.
* For all commercial communication campaigns by electronic means, it is mandatory that the recipients have given their consent to receive your offers. This is the prior and explicit consent established by the LEN law of 2004 and which is essential for a file to be qualified as OPT-IN.
Anti-spam technologies under the microscope
A) Blacklists / Whitelists
Considered the first means implemented against SPAM, these lists contain sender domains and IP addresses considered or suspected to be spammers. They are updated daily, which makes them a gold mine for ISPs and mailbox providers. Even if the ratio between complaints filed by recipients and the volume of emails sent is very low, only a few complaints can be enough to be blacklisted.
B) Content filters
By only attaching importance to the contents, these filters are looking for words considered to be SPAM. In case of spammy words, the email is automatically sent as SPAM. This technique is still mostly used and we explain how to avoid it in our "No Spam" sheet.
C) Spamtraps
ISPs and mailbox providers distribute fake email addresses that have the sole purpose of identifying spammers. This practice is particularly useful in detecting senders with poor data acquisition practices.
D) Reputation
It is through a thorough study of the actions performed by your recipients that your reputation will be improved or damaged. It is linked to the domain name and IP address used when sending emails and it is based on the engagement of your subscribers. For emails to be delivered to inboxes, the reputation must be excellent.
What actions are studied?
Your recipients' actions will alert vendor filters by improving or degrading your reputation:
Positive actions that improve your reputation
Recipients who open your email
Recipients who respond to your email
Recipients who forward your email to a folder in their inbox
Recipients who add you to their address book
Negative actions that damage your reputation
Recipients who move your email to the junk folder
Recipients who delete your email without opening it
Recipients who unsubscribe from your mailing list
Recipients who file a complaint for having sent them a message without their consent
Bounce email: When an email is returned to the sender because it could not be delivered.
As you can see, the behavior of your recipients is at the heart of establishing the reputation of email marketing.
Technical word:
By default, we preemptively block addresses that have no chance of reaching the inbox.
At Spot-hit, IP addresses and domain names are shared to ensure you have a good reputation. Please note that we monitor all emails sent from our platform to always ensure a high deliverability rate.
We also offer to dedicate an IP address to you, this is the best solution to control your reputation, since it depends only on your sendings and is not impacted by other customers' campaigns. This way you control your reputation which is exclusively influenced by your emails since only your IP address is sent back to the ISPs. A single bad campaign can be enough to alert the spam filters, so it is essential that the statistics of your campaigns remain above the thresholds imposed by the mailbox providers to achieve an optimal reputation.
On our side, we take care of declaring you positively with the main anti-spam filters. The sending volume is a determining factor when detecting spam, we gradually increase the quantity of emails sent according to predetermined schedules, this is what we call in our jargon "warming up the IP".
We also provide configuration, maintenance and monitoring of your IP reputation. These different processes allow you to build a reputation as a legitimate sender with ISPs.
However, this feature is only recommended for large sending volumes. Do not hesitate to contact us so that we can discuss the benefits of a dedicated IP address for your email campaigns.
Comply with the law to avoid being considered a spammer
1. Insert an unsubscribe link
Beyond being a legal obligation, the presence of an unsubscribe link will allow you not to alert spam filters. With our creation tool, you can insert your unsubscribe link wherever you want in the body of the email.
Suggestion: In the United States, it is mandatory to include your postal address, do the same to increase the deliverability of your emails.
2. Respect opt-in consent rules
Your contacts must have given their consent to receive advertising through prior consent, if this is the case your contact file is called OPT-IN. Ultimately, we advise you to use the double opt-in procedure which requires double confirmation from your customers to send your marketing campaigns.
