Post by rahim on Jan 31, 2024 23:06:23 GMT -6
Cloud solution, the CDP can also be used together with best-of-breed solutions. This way you can put together your personal marketing, sales or service cloud. With this approach, the CDP takes care of merging the data, creating a clean 360° customer view and using triggers to coordinate the various customer-specific activities.Hybrid solutionsWhen using cloud solutions, it is sometimes necessary to use additional tools that cover a specific need (e.g. Whatsapp or Facebook Messenger).
In this case, in addition to the data-specific tasks, the CDP DB to Data also takes on the coordination of the cloud solution with the additional tools.Do you have questions about this topic?We will help you with any questions you may have and will be happy to provide you with advice! Simply contact us using the contact form below!A/B testing – implementation and evaluationMay 31, 2023In digital marketing you are always busy improving and continuously optimizing existing campaigns. However, with the many advertising options available to us in the digital age.
various tests must first be carried out in order to see what is well received by your target group and which activities are better suited to your company's marketing goals. After carrying out these A/B tests, you can concentrate on optimization.What can be tested?Through various test options within a marketing campaign, significant insights can be gained about target group segments and your own marketing measures. The various testing options can be applied to many components of a campaign. It is recommended to run different advertising.
In this case, in addition to the data-specific tasks, the CDP DB to Data also takes on the coordination of the cloud solution with the additional tools.Do you have questions about this topic?We will help you with any questions you may have and will be happy to provide you with advice! Simply contact us using the contact form below!A/B testing – implementation and evaluationMay 31, 2023In digital marketing you are always busy improving and continuously optimizing existing campaigns. However, with the many advertising options available to us in the digital age.
various tests must first be carried out in order to see what is well received by your target group and which activities are better suited to your company's marketing goals. After carrying out these A/B tests, you can concentrate on optimization.What can be tested?Through various test options within a marketing campaign, significant insights can be gained about target group segments and your own marketing measures. The various testing options can be applied to many components of a campaign. It is recommended to run different advertising.
