Post by account_disabled on Mar 6, 2024 21:57:08 GMT -6
Define buyer personas After the objective definition phase, the fundamental step is to analyze your target by evaluating who you want to direct the contents of the company blog towards. When we talk about defining buyer personas, we really mean building profiles of real people who take on the "typical" function of representing groups and categories of individuals who we want to specifically address. The study of the target is a fundamental part of intercepting the deepest needs of the audience and perfectly targeting those that are profound needs and desires.After defining buyer personas, it is useful to understand how users come into contact with your brand or project, examining the buyer's journey , i.e. an ideal journey that the customer undertakes to get to the brand, products and services. , and which helps to understand which contents are best performing to stimulate the succession of steps in the purchasing journey. What information in the center? Which contents make the difference? Answering these two questions helps to define objectives and contents in a clearer and more successful way. Research keywords When building an editorial calendar for blogs, SEO, Search Engine Optimization, becomes an ally, because it is also thanks to it that you can generate traffic to your site.
We know how SEO and content marketing go hand in Greece Telegram Number Data hand: to carry out an SEO strategy, however, it is essential to carry out a technical search for keywords : those that are most searched for by users on search engines and have a strong correlation with their own activities, allow you to improve traffic to the site and conversion rates, with consequent returns. Among the most effective tools that we can point out, we include: SEMrush , a tool that allows you to discover how Google indexes a particular site - that is, where it positions it within the SERP - giving you the opportunity to analyze the keywords most typed by customers, which sites direct their links to yours and in what way, and much more; Ubersuggest , a tool that systematizes and rationalizes all the information that comes from Google to generate keywords.
AnswerThePublic . Completely free, one of the best tools for keyword research and viewing monitoring data. However, it may be preferable to rely on an SEO specialist or at least learn the basics of SEO copywriting . Define the types of content This is followed by the precious phase of defining the editorial plan, and therefore the contents by the content designer . We start from the identification of a general editorial line for the blog, then broken down into the various types of content, with particular attention and care to the visual content marketing part : it is essential to build an editorial calendar where timing and publication dates are as much as possible respected.
We know how SEO and content marketing go hand in Greece Telegram Number Data hand: to carry out an SEO strategy, however, it is essential to carry out a technical search for keywords : those that are most searched for by users on search engines and have a strong correlation with their own activities, allow you to improve traffic to the site and conversion rates, with consequent returns. Among the most effective tools that we can point out, we include: SEMrush , a tool that allows you to discover how Google indexes a particular site - that is, where it positions it within the SERP - giving you the opportunity to analyze the keywords most typed by customers, which sites direct their links to yours and in what way, and much more; Ubersuggest , a tool that systematizes and rationalizes all the information that comes from Google to generate keywords.
AnswerThePublic . Completely free, one of the best tools for keyword research and viewing monitoring data. However, it may be preferable to rely on an SEO specialist or at least learn the basics of SEO copywriting . Define the types of content This is followed by the precious phase of defining the editorial plan, and therefore the contents by the content designer . We start from the identification of a general editorial line for the blog, then broken down into the various types of content, with particular attention and care to the visual content marketing part : it is essential to build an editorial calendar where timing and publication dates are as much as possible respected.
