Post by habiba123820 on Oct 31, 2024 4:49:36 GMT -6
Email marketing can be a very effective marketing tool, provided that your campaigns are personalized and triggered at the right time. We offer you 5 aspects to work on in 2018: legality, content, segmentation, personalization and responsiveness.
So let’s review the best practices that will improve the performance of your campaigns.
Legality
Your email must comply with current legislation: your recipients must have given their prior consent. The simplest way is to include a checkbox in the online registration form. This rule seems obvious but it is not in reality: we have all experienced spamming , that is to say these serial emails that contaminate your mailbox, even after you have unsubscribed!
Include an unsubscribe link: a wordpress web design agency user may regret their subscription and have subscribed by mistake. This way, you avoid having an unnecessary contact in your database and you avoid spamming, one of the worst advertisements for a brand.
User data protection: deadline May 25, 2018
The European Parliament has taken new measures on data protection: any company required to collect its customers' data must comply with the new GDPR (General Data Protection Regulation) rules by 25 May 2018 at the latest.
These rules will increase transparency on the methods of collecting information and how it is processed internally. Any incident affecting customer data must be reported to the CNIL within 72 hours. Penalties for non-compliance with these rules range from a simple warning to a colossal fine, the amount of which we will not disclose... For 2018, be up to date on the subject!
The content
Your content should be your business card. The more visual (photo gallery, videos, infographics, diagrams, etc.) and interesting it is, the easier it will be to obtain qualified contacts. Your database depends directly on the posts, fixed pages and landing pages that you create. So give capital importance to the content:
Complete texts of at least 500 words
H1s and H2s to air out the text and structure it
Short, clear sentences. No paraphrasing!
Visuals: the image must be central to your digital communication .
Note : offer your visitors the option to subscribe to the newsletter when they leave the web page, not when they arrive on the page (a practice considered invasive).
So let’s review the best practices that will improve the performance of your campaigns.
Legality
Your email must comply with current legislation: your recipients must have given their prior consent. The simplest way is to include a checkbox in the online registration form. This rule seems obvious but it is not in reality: we have all experienced spamming , that is to say these serial emails that contaminate your mailbox, even after you have unsubscribed!
Include an unsubscribe link: a wordpress web design agency user may regret their subscription and have subscribed by mistake. This way, you avoid having an unnecessary contact in your database and you avoid spamming, one of the worst advertisements for a brand.
User data protection: deadline May 25, 2018
The European Parliament has taken new measures on data protection: any company required to collect its customers' data must comply with the new GDPR (General Data Protection Regulation) rules by 25 May 2018 at the latest.
These rules will increase transparency on the methods of collecting information and how it is processed internally. Any incident affecting customer data must be reported to the CNIL within 72 hours. Penalties for non-compliance with these rules range from a simple warning to a colossal fine, the amount of which we will not disclose... For 2018, be up to date on the subject!
The content
Your content should be your business card. The more visual (photo gallery, videos, infographics, diagrams, etc.) and interesting it is, the easier it will be to obtain qualified contacts. Your database depends directly on the posts, fixed pages and landing pages that you create. So give capital importance to the content:
Complete texts of at least 500 words
H1s and H2s to air out the text and structure it
Short, clear sentences. No paraphrasing!
Visuals: the image must be central to your digital communication .
Note : offer your visitors the option to subscribe to the newsletter when they leave the web page, not when they arrive on the page (a practice considered invasive).
